What this really means is to focus on relevant links from sites that really matter. Everything should be calculated, and nothing should be really random.  When you’re doing SEO by yourself, this is the most common misstep.

The best tip for impressive and useful SEO is to make sure links have good information, and matter for your post.  Link to things you know have solid facts and can back up or improve upon what you are already talking about in your post.

Being a Chicagoan, I know what my favorite deep dish joint is. Lou Malnati’s has the best-tasting and most-filling pizza anywhere in the world. I know it tastes good, but how is the marketing? I typed in a quick Google search: “Chicago deep-dish pizza”. No surprise, Lou Malnati’s comes up first behind the Wikipedia article about deep-dish pizza, followed by Giordano’s, and UNO a little farther down the page.  No surprises there. I then checked the keyword without the city, just the ambiguous “deep dish pizza”. Once again, Lou Malnati’s in first place.  Beautiful. It’s obvious a good Chicago SEO specialist optimized their site.

SEO can initially seem much more expensive, or seem like a greater investment, but that is the thing – it’s an investment.

I can guarantee that you will get more of a return on optimizing your site for search engines than you would by using yellowpages.com.

Yellowpages.com costs a monthly fee for different types of listings and advertising.  For as long as you want your site to be just listed, not featured, on Yellowpages, you are paying for it. Why would anyone pay a fee for something consumers do not even use and are definitely moving away from?

SEO Chicago prices are higher, but the results will be better for your company in the long term. People are more likely to find you on Google than they ever are scouring the Yellowpages.

The Yellow Pages started moving to their online counterpart when it became less cost-effective to actually print giant books of nothing that people were not using. However, the online Yellow Pages can be expensive for businesses, and more and more, consumers are not even using the site to find businesses.  Tools like Google maps can be used to find addresses and directions, and if someone is looking for some type of good, service, company, or business, they skip the middle man (which in this case is yellowpages.com). People just type the keywords into Google: hair salon Chicago, Plumbers in Evanston, SEO Chicago company.

There is no longer any need for the Yellow Pages.

Search “SEO Chicago” or “SEO company Chicago” on Google.

If you’re looking to get your business to the top of Google, where would the best SEO experts be? AT THE TOP OF GOOGLE TOO!

The beauty of the field of SEO is that there is no marketing necessary.  Keywords that involve SEO or Search Engine Optimization in a city or nationally are the single-most competitive keywords on Google. If a specialist has the talent to get his/her SEO company to the top of Google, that automatically means that the SEO company is credible, and has the experience necessary to give an array of clients exactly what they need, and fast.

If you’re looking for SEO, look no further than your best friend, the Search Engine.

The best web designers know better programming and better coding than the average person, or even the average web designer. There are certain mysterious tricks of the trade in html and other programming languages that immediately will bump up your search results.

This practice, when packaged with search engine optimization practices over a longer period of time, will guarantee results.  If you are a business that is looking to improve page rank on Google, find an SEO Chicago expert that will give you the full treatment.

If a law firm spends $400 on a one-time optimization, or even $300 per month for ongoing optimization, it is guaranteed that the firm will make the money back in the number of online jobs.  If even one case comes in every month from the firm’s website (and it will probably be closer to 10 times more good leads than that) it pays for itself.

For certain businesses, SEO might not seem cheap, but there are definite benefits to putting your company to the highest heights of the Google search mountain. More quality traffic to a website will pay the cost of getting your company’s site there in no time at all.

For other, larger companies in competitive markets, SEO will be more expensive, but in order to compete, it is absolutely necessary.

If you optimize correctly, and use a professional SEO company in Chicago, your keywords will be the “keys” that unlock the heavy door to success!  However, if not optimized correctly, quality potential buyers and potential consumers will not find your web site, no matter how much money you spent on the design.  Splurge for the SEO.

First of all, what is a keyword?

A keyword is simply a word or phrase that is commonly searched on Google or a similar search engine like Bing or Yahoo. It points to what the consumer wants. When one optimizes for certain keywords, you are making your website come up for exactly what the potential buyer wants.

What keywords should you optimize for?

Let’s look at an example. If you are a mid-size organic grocery store, there are many phrases that come to mind when thinking about what you sell. What would be the smartest thing to focus optimizing on? Organic produce chicago, organic food chicago, organic groceries chicago, and organic bread chicago are all good ideas, and describe what your services are. But what are people most likely to search for?  New Leaf grocery store comes up first in everything I would search for. They were obviously optimized by an intelligent SEO Chicago expert.

I guess I’ll be fighting through the cold right here next year.

-G